BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250730T170000Z
DTEND:20250730T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Archetypes Build Better Brand Messaging
DESCRIPTION:How to Identify Your Brand Archetype\n\nFinding your archetype is about uncovering your brand's essence\, shaping a personality clients connect with emotionally. It's about finding what defines you and how others see you.\n\nReady to uncover your brand's archetype?\n\n \n\nIn this hands-on webinar\, you'll explore the psychology of archetypes and how they anchor your messaging\n\nin a clear personality that boosts engagement\, loyalty\, and consistency.\n\n \n\nWe'll walk through a proven\, 6 STEP discovery process using a downloadable worksheet\n\nto help you determine your primary and secondary archetypes.\n\nFinally\, we'll validate your brand archetype and cast your brand's star so you can apply them in your\n\nmarketing to create brand messages that stick. \n\n \n\nWhat You Will Learn:\n\n\n	Understand Brand Archetypes: Grasp the psychological roots of archetypes (Jungian theory) and how the 12 universal patterns map to core emotional motivators. \n\n\n \n\n\n	Discover Your Archetype: Use a downloadable\, structured\, six-step worksheet to pinpoint your brand's primary and secondary archetypes based on values\, audience insights\, and competitive positioning.\n\n\n \n\n\n	Validate & Humanize Your Archetype: Test your chosen archetype against real assets visual cues\, a concise tagline\, and a social-media post and cast a "brand star" to bring it to life.\n\n\n \n\nStart today to uncover your archetype and make your brand shine.\n\nUnderstand the words that best describe your brand. Your archetype is already there\,\n\nready to guide you. You just need to recognize it and incorporate it into your\n\nbranding and communication.\n\n \n\nMeet Your Presenter: Brian Talbot\n\nBrian Talbot is a marketing executive coach and fractional CMO with over 30 years of experience helping marketers and companies from startups to scale-ups get "unstuck" and unlock growth. Known for his strategic clarity and collaborative leadership\, Brian has guided businesses across industries by aligning teams\, refining brand strategy\, and driving actionable strategic impact. A lifelong mentor and educator\, he's now focused on empowering mid-career marketers to grow their value and accelerate their path to leadership through accessible\, practical learning. He's the founder of My Marketing Map\, an online career development platform built on the same proven frameworks he's used to deliver "marketing magic" for clients for over three decades.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">How to Identify Your Brand Archetype</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Finding your archetype is about uncovering your brand&rsquo\;s essence\, shaping a personality clients connect with emotionally. It&rsquo\;s about finding what defines you and how others see you.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Ready to uncover your brand&rsquo\;s archetype?</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&#65279\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this hands-on webinar\, you&rsquo\;ll explore the psychology of archetypes and how they anchor your messaging</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">in a clear personality that boosts engagement\, loyalty\, and consistency.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">We&rsquo\;ll walk through a proven\,&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">6 STEP</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;discovery process using a downloadable worksheet</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">to help you determine your primary and secondary archetypes.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Finally\, we&rsquo\;ll validate your brand archetype and cast your brand&rsquo\;s star so you can apply them in your</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">marketing to create brand messages that stick.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">What You Will Learn:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block: 24px\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: 20px\; line-height: 28px\;">Understand Brand Archetypes:&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Grasp the psychological roots of archetypes (Jungian theory) and how the 12 universal patterns map to core emotional motivators.&nbsp\;</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;</p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block: 24px\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: 20px\; line-height: 28px\;">Discover Your Archetype:&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Use a downloadable\, structured\, six-step worksheet to pinpoint your brand&rsquo\;s primary and secondary archetypes based on values\, audience insights\, and competitive positioning.</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;</p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block: 24px\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: 20px\; line-height: 28px\;">Validate &amp\; Humanize Your Archetype:&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Test your chosen archetype against real assets&mdash\;visual cues\, a concise tagline\, and a social-media post&mdash\;and cast a &ldquo\;brand star&rdquo\; to bring it to life.</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Start today to uncover your archetype and make your brand shine.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Understand the words that best describe your brand. Your archetype is already there\,</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">ready to guide you. You just need to recognize it and incorporate it into your</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">branding and communication.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Meet Your Presenter: Brian Talbot</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Brian Talbot is a marketing executive coach and fractional CMO with over 30 years of experience helping marketers and companies from startups to scale-ups get &ldquo\;unstuck&rdquo\; and unlock growth. Known for his strategic clarity and collaborative leadership\, Brian has guided businesses across industries by aligning teams\, refining brand strategy\, and driving actionable strategic impact. A lifelong mentor and educator\, he&rsquo\;s now focused on empowering mid-career marketers to grow their value and accelerate their path to leadership through accessible\, practical learning. He&rsquo\;s the founder of&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">My Marketing Map</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\, an online career development platform built on the same proven frameworks he&rsquo\;s used to deliver &ldquo\;marketing magic&rdquo\; for clients for over three decades.</span></p>\n
LOCATION:Zoom
UID:e.1126.31803
SEQUENCE:3
DTSTAMP:20260526T182152Z
URL:https://business.lflbchamber.com/events/details/archetypes-build-better-brand-messaging-31803
END:VEVENT

END:VCALENDAR