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DTSTART:20140516T150000Z
DTEND:20140516T163000Z
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SUMMARY:BRAND BASICS AND BEYOND
DESCRIPTION:Presented by: Betsy Westhoff\, Marketing Consultant\n\n \n Coke\, Nike and Apple are brands. Have you ever asked yourself whether the principles these well established companies use to communicate "what they are all about" are the same ones that you should use to tell people about your strengths? Well\, they are!\n \n\nDeveloping your brand and communicating how you can enhance an organization is key to your job search.\n \n\n Betsy Westhoff is a marketing and brand consultant who began her career with one of the most well known brands on the planet: McDonald's. While there\, she worked in legal\, marketing and promotion. Being associated with McDonald's gave Betsy a firsthand appreciation for the incredible value of a strong brand. \n \n\n Later in her career Betsy worked with smaller companies and non-profit organizations helping them identify the essence of their own brands and\, importantly\, how to communicate the most important things about the brands to key stake holders. With feedback from her clients\, Betsy developed and expertise in coaching individuals to success\; telling their professional and personal stories in a way that enhances their personal brands.
X-ALT-DESC;FMTTYPE=text/html:Presented by: Betsy Westhoff\, Marketing Consultant
\n \;\n \; \; \; \; Coke\, Nike and Apple are brands. \; Have you ever asked yourself whether the principles these well established companies use to communicate &ldquo\;what they are all about&rdquo\; are the same ones that you should use to tell people about your strengths? \; Well\, they are!
\n \n\nDeveloping your brand and communicating how you can enhance an organization is key to your job search.
\n \n\n \; \; Betsy Westhoff is a marketing and brand consultant who began her career with one of the most well known brands on the planet: \; McDonald&rsquo\;s. \; While there\, she worked in legal\, marketing and promotion. \; Being associated with McDonald&rsquo\;s gave Betsy a firsthand appreciation for the incredible value of a strong brand. \;
\n \n\n \; \; \; \; Later in her career Betsy worked with smaller companies and non-profit organizations helping them identify the essence of their own brands and\, importantly\, how to communicate the most important things about the brands to key stake holders. \; With feedback from her clients\, Betsy developed and expertise in coaching individuals to success\; telling their professional and personal stories in a way that enhances their personal brands.
\n
LOCATION:Career Resource Center\, Grove Cultural Campus\, 40 E. Old Mill Road\, Lake Forest\, IL 60045
UID:e.1126.4719
SEQUENCE:3
DTSTAMP:20260505T015233Z
URL:https://business.lflbchamber.com/events/details/brand-basics-and-beyond-05-16-2014-4719
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