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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210319T170000Z
DTEND:20210319T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:COC SPRING TRAINING - "Steps to Mastering Marketing"
DESCRIPTION:Spring Training for Business Success...\n\nWorkshop 2 -- "Steps to Mastering Marketing"\n\n \n\nThink of yourself as an entrepreneur?  You should! Whether just starting up or evolving to meet the "new normal"\, we can all learn from a fresh look at what is essential on the path to continued success. Join us for an overview of best practices and discussion with working business professionals who are lecturers with Lake Forest College's Entrepreneurship & Innovation program.\n\nGuest speaker Wendy Shotts is Lecturer in Entrepreneurship and Innovation at Lake Forest College\, a working professional who is passionate about helping students and businesses understand the fundamentals of marketing\, She is the Head of Strategy for Global Products and Pricing for Discover's Global Network and has helped hundreds of small businesses as both a consultant and as the head of the non-profit Downtown Highland Park Alliance. Prior to that\, she led marketing for a few Silicon Valley start-ups and has been an entrepreneur as well.\n\n\n\n(Complimentary for Chamber members -- RSVP is required for Zoom link.)\n\n \n\n\n\nPlan on joining us for ALL our Spring Training Workshops!\n\n\n\nThis month is the perfect time to refresh\, renew\, rethink and revisit everything about your business or nonprofit and we want to help by pulling together specialists to bring updates to us all.  Choose from the workshops throughout the month or join us for the series - the workshops are complimentary for Chamber members and all are via Zoom. Register to join us!\n\n\n	\n	March 11 - "Building a Digital Presence" (Virginia Weiskopf\, Constant Contact Local Expert & Personal Technical Guide)\n	\n	\n	March 19 - "Steps to Mastering Marketing" (Wendy Shotts\, Lecturer in Entrepreneurship & Innovation\, Lake Forest College)\n	\n	\n	March 24 - "Fundraising Essentials" (Hilary Scott\, Lecturer in Entrepreneurship & Innovation\, Lake Forest College)\n	\n	\n	March 31 - "The New Business Model: Plan & Pivot" (Michael McMahon\, Consultant\, Small Business Development Center)
X-ALT-DESC;FMTTYPE=text/html:<h2><br />\n<font color="#008000" face="arial\, sans-serif"><strong><span style="font-size: 20px\;">Spring Training&nbsp\;for Business Success...</span></strong><br />\n<span style="font-size: 24px\;"><strong><i>Workshop 2 -- &quot\;Steps to Mastering Marketing&quot\;</i></strong></span></font><br />\n&nbsp\;</h2>\n\n<p><strong><span style="font-size: 14px\;"><span style="background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;"><span style="color: rgb(35\, 35\, 51)\;">Think of yourself as an entrepreneur?&nbsp\; You should! Whether just starting up or evolving to meet the &quot\;new normal&quot\;\, we can all learn from a fresh look at what is essential on the path to continued success. Join us for an overview of best practices and discussion with working business professionals who are lecturers with Lake Forest College&#39\;s Entrepreneurship &amp\; Innovation program.</span></span></span></strong></p>\n\n<p><em><span style="font-size: 14px\;"><span style="color: rgb(0\, 128\, 0)\;"><strong>Guest speaker Wendy Shotts</strong></span>&nbsp\;is Lecturer in Entrepreneurship and Innovation at Lake Forest College\, a working professional who is passionate about helping students and businesses understand the fundamentals of marketing\, She is the Head of Strategy for Global Products and Pricing for Discover&#39\;s Global Network and has helped hundreds of small businesses as both a consultant and as the head of the non-profit Downtown Highland Park Alliance. Prior to that\, she led marketing for a few Silicon Valley start-ups and has been an entrepreneur as well.</span></em><br />\n<br />\n<em style="font-size: 14px\; text-align: center\;"><strong><span style="font-family: arial\, sans-serif\;">(Complimentary for Chamber members -- RSVP is required&nbsp\;for Zoom link.)</span></strong></em></p>\n\n<div style="text-align: center\;">&nbsp\;</div>\n\n<div style="text-align: center\;"><br />\n<span style="font-size: 18px\;"><strong><span style="color: rgb(0\, 128\, 0)\;"><em>Plan on joining us for ALL our Spring Training Workshops!</em></span></strong></span></div>\n\n<p><br />\nThis month is the perfect time to refresh\, renew\, rethink and revisit everything about your business or nonprofit and we want to help by pulling together specialists to bring updates to us all.&nbsp\; Choose from the workshops throughout the month or join us for the series - the workshops are complimentary for Chamber members and all are via Zoom. Register to join us!</p>\n\n<ol>\n	<li>\n	<p><strong>March 11 - &ldquo\;Building a Digital Presence&rdquo\;</strong>&nbsp\;(Virginia Weiskopf\, Constant Contact Local Expert &amp\; Personal Technical Guide)</p>\n	</li>\n	<li>\n	<p><strong>March 19 - &ldquo\;Steps to Mastering Marketing&rdquo\;</strong>&nbsp\;(Wendy Shotts\, Lecturer in Entrepreneurship &amp\; Innovation\, Lake Forest College)</p>\n	</li>\n	<li>\n	<p><strong>March 24 - &ldquo\;Fundraising Essentials&rdquo\;&nbsp\;</strong>(Hilary Scott\, Lecturer in Entrepreneurship &amp\; Innovation\, Lake Forest College)</p>\n	</li>\n	<li>\n	<p><strong>March 31 - &ldquo\;The New Business Model: Plan &amp\; Pivot&rdquo\;</strong>&nbsp\;(Michael McMahon\, Consultant\, Small Business Development Center)</p>\n	</li>\n</ol>\n
LOCATION:Via Zoom
UID:e.1126.19947
SEQUENCE:3
DTSTAMP:20260503T232823Z
URL:https://business.lflbchamber.com/events/details/coc-spring-training-steps-to-mastering-marketing-19947
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