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BEGIN:VEVENT
DTSTART:20221111T003000Z
DTEND:20221111T013000Z
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SUMMARY:Convert Website Visitors into Customers: Conversion Rate Optimization (CRO)
DESCRIPTION:Sponsored by  SCORE North Cook and Lake Counties\n\n\n\nEducational Objectives:\n\n	Learn how to turn your website's visitors into customers \n	Understand major CRO "tips and tricks" and how to use them\n	Fine-tune your approach for best effect\n\n \n\nProgram Overview:\n\n \n\nAre you frustrated by visitors coming to your website\, but leaving without buying anything or taking other action? What's holding them back? Your product/service is great and attractively priced\, so that isn't it. What should you do?\n\n \n\nConversion Rate Optimization (CRO) techniques capitalize on how people make decisions. Inserted into your website\, they persuade and motivate visitors to take the desired action: buy your product\, book an appointment\, register for an event\, donate to your non-profit\, etc. CRO is used everywhere on the web. You can use it proficiently\, too\, and improve your business results.\n\n \n\nA question-and-answer session will be held at the end of the presentation.\n\n\n\nPresenter:\n\nMargaret Eastwood\, Certified Mentor\n\nSCORE North Cook and Lake Counties\n\n \n\nMargaret uses her expertise in CRO\, SEO\, and website Performance Analytics to help SCORE clients move their businesses forward. She held top executive positions in several large corporations. She also co-founded two startup companies. Margaret retired as a Vice President in Johnson & Johnson's Medical Devices business. She holds a Ph.D. in Computer Science.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<strong><span style="color:#717A80\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Sponsored by </span></span></span></strong><span style="color:#403F42\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:9.0pt\;"><a href="https://r20.rs6.net/tn.jsp?f=001iq1rJG9RvXaokjgYTIncngwYZBwuRA21FzOXctUPSEEAhdbdpI30UVj8Rs-uVK8jtYC04PbOMFkCLfURZ8FS7GWZuxmf597qeeQ1bwBD-5v7y3xmdE99P8mB3v4Yi6whZgxYMqiJiM5nPlOl-CPY-3PiKURJDRam&amp\;c=fjIRO9TlbIJ9kLbESSpMCX7gECEH0W4JqwINxxTBobYwNxKCj8FSKg==&amp\;ch=VfyJz-UOImSadWiSyW0yO2Dv7MEAj5b8YOoRoe4fdT6i5DJwFEaI_Q==" target="_blank">&#65279\;<strong><span style="color:#717A80\;"><span style="font-size:10.5pt\;">SCORE North Cook and Lake Counties</span></span></strong></a></span></span></span><br />\n<br />\n<strong><span style="color:#403F42\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Educational Objectives:</span></span></span></strong>\n<ul>\n	<li><span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Learn how to turn your website&rsquo\;s visitors into customers </span></span></span></li>\n	<li><span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Understand major CRO &ldquo\;tips and tricks&rdquo\; and how to use them</span></span></span></li>\n	<li><span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Fine-tune your approach for best effect</span></span></span></li>\n</ul>\n&nbsp\;<br />\n<strong><span style="color:#403F42\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Program Overview:</span></span></span></strong><br />\n&nbsp\;<br />\n<span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Are you frustrated by visitors coming to your website\, but leaving without buying anything or taking other action?&nbsp\;What&rsquo\;s holding them back?&nbsp\;Your product/service is great and attractively priced\, so that isn&rsquo\;t it.&nbsp\;What should you do?</span></span></span><br />\n&nbsp\;<br />\n<span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Conversion Rate Optimization (CRO) techniques capitalize on how people make decisions.&nbsp\;Inserted into your website\, they persuade and motivate visitors to take the desired action:&nbsp\;buy your product\, book an appointment\, register for an event\, donate to your non-profit\, etc.&nbsp\;CRO is used everywhere on the web.&nbsp\;You can use it proficiently\, too\, and improve your business results.</span></span></span><br />\n&nbsp\;<br />\n<span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">A question-and-answer session will be held at the end of the presentation.</span></span></span><br />\n<br />\n<strong><span style="color:#403F42\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:13.5pt\;">Presenter:</span></span></span></strong><br />\n<strong><span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Margaret Eastwood\, Certified Mentor</span></span></span></strong><br />\n<strong><span style="color:#1A191A\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">SCORE North Cook and Lake Counties</span></span></span></strong><br />\n&nbsp\;<br />\n<span style="color:#403F42\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;">Margaret uses her expertise in CRO\, SEO\, and website Performance Analytics to help SCORE clients move their businesses forward.&nbsp\;She held top executive positions in several large corporations.&nbsp\;She also co-founded two startup companies.&nbsp\;Margaret retired as a Vice President in Johnson &amp\; Johnson&rsquo\;s Medical Devices business.&nbsp\;She holds a Ph.D. in Computer Science.</span></span></span><br />\n&nbsp\;
LOCATION:Free Live Webinar
UID:e.1126.22708
SEQUENCE:3
DTSTAMP:20260429T033327Z
URL:https://business.lflbchamber.com/events/details/convert-website-visitors-into-customers-conversion-rate-optimization-cro-22708
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