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BEGIN:VEVENT
DTSTART:20251112T180000Z
DTEND:20251112T193000Z
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SUMMARY:Customer Empathy—Brand Soul: Connect with Who You Really Serve Part Three of the Business Transformation Branding Series
DESCRIPTION:Resonant brand messaging starts by seeing the world through your customer's eyes. In this highly interactive\, virtual workshop you'll explore brand archetypes and identify the emotional drivers that shape buying decisions. Create a persona for your ideal customer\, align your brand personality with customer desires\, and discover how empathy leads to magnetic messaging. Through in-class exercises that directly apply to your business\, expert guidance provided by SCORE Mentors\, and peer sharing you'll learn how to translate customer insight into action so you can accelerate growth and build enduring loyalty.\n\n						 \n\n						Although not required\, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part\, branding series.\n\n						 \n\n						Registration fee for Branding Session #3 is only $40.\n						\n					\n				\n			\n			\n		\n	\n\n\n\n	\n		\n			\n			\n				\n					\n						\n						\n							\n								\n									REGISTER NOW\n								\n							\n						\n						\n					\n				\n			\n			\n		\n	\n\n\n\n	\n		\n			\n			 \n			\n		\n	\n\n\n\n	\n		\n			\n			\n				\n					\n						\n						\n							\n								\n									\n									Ready to fully transform your brand?\n\n									 \n\n									Join us for the complete Business Transformation Branding Series! Each session costs $40 or you can save $60 and register for the complete series for $100. Register for the bundle today for the remainder of the series\, and receive access to the recordings of Sessions #1 and #2. The series is a complete\, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business\, and includes expert guidance provided by SCORE Mentors\, and peer sharing in small breakout rooms. Topics include:\n\n									 \n\n									\n										Customer Empathy - November 12th\n										Value Creation & Positioning - November 25th\n										Voice & Vision - December 9th\n									\n									\n								\n							\n						\n\n						\n							\n								\n									\n									\n										\n											\n												Learn More about the Business Transformation Branding Bundle and Register Here
X-ALT-DESC;FMTTYPE=text/html:<img height="167" src="https://files.constantcontact.com/587899ca901/a521e24f-5397-4e64-9417-4eae6226daa3.jpg?rdr=true" style="height: 167px\; width: 250px\;" width="250" />\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; min-width: 100%\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 600.014px\;" valign="top">\n			<table border="0" cellpadding="0" cellspacing="0" class="x_text x_text--padding-vertical" style="font: inherit\; table-layout: fixed\;" width="100%">\n				<tbody>\n					<tr>\n						<td align="left" class="x_text_content-cell x_content-padding-horizontal" style="font-family: Lato\, sans-serif\; font-size: 16px\; line-height: 1.2\; display: block\; overflow-wrap: break-word\; padding: 10px 20px\; color: rgb(40\, 40\, 41) !important\;" valign="top">\n						<p style="margin: 0px\; padding: 0px\;"><span data-olk-copy-source="MessageBody" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">Resonant brand messaging starts by seeing the world through your customer&rsquo\;s eyes. In this highly interactive\, virtual workshop you&rsquo\;ll explore brand archetypes and identify the emotional drivers that shape buying decisions. Create a persona for your ideal customer\, align your brand personality with customer desires\, and discover how empathy leads to magnetic messaging. Through in-class exercises that directly apply to your business\, expert guidance provided by SCORE Mentors\, and peer sharing you&rsquo\;ll learn how to translate customer insight into action so you can accelerate growth and build enduring loyalty.</span></p>\n\n						<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n						<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">Although not required\, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part\, branding series.</span></p>\n\n						<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n						<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">Registration fee for Branding Session #3 is only $40.</span></p>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; 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margin: 0px\; padding: 0px\; vertical-align: baseline\; text-decoration-line: none\; overflow-wrap: break-word\; color: rgb(255\, 255\, 255) !important\;" title="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001VOeqZwfkuDV5XQc5qWS81R8f4PbQyStr2k1xGwXHi4nQ12C4J18y6FYwq9s-RKcjVw__9TAXZ4zxX7Qn9z4E47KjTphd0TQtMnEY8lbOkpr4r5H4jZqqK1H7UkgjiKQ50IZyXlEZoDeg4X47kZDsGRpX8kOI5IiOn0qKjHAqtEocw86LI5KzQdTN5-VyazBPCYspwZkazNQ=&amp\;c=-nT17MvRX_cEj5AMIOw8qD7hG1mjLVZyzqOI8joWlk7wqtNgBwSkCw==&amp\;ch=K7slVxQ8RRC2IsBC4aw4-ZDfWqOMdnfXEGbQO1SvoZtW368J3hlsiw==">REGISTER NOW</a></td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; min-width: 100%\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 600.014px\;" valign="top">\n			<div class="x_spacer" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: 10px\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\; height: 10px\;">&#8202\;</div>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout-margin" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_layout-margin_cell" style="padding: 0px 20px\;" valign="top">\n			<table bgcolor="#F0F5F9" border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--feature x_layout--1-column" style="font: inherit\; table-layout: fixed\; min-width: 100%\; background-color: rgb(240\, 245\, 249) !important\;" width="100%">\n				<tbody>\n					<tr>\n						<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 560.019px\;" valign="top">\n						<table border="0" cellpadding="0" cellspacing="0" class="x_text x_text--feature x_text--padding-vertical" style="font: inherit\; table-layout: fixed\;" width="100%">\n							<tbody>\n								<tr>\n									<td align="left" class="x_text_content-cell x_content-padding-horizontal" style="font-family: Lato\, sans-serif\; font-size: 16px\; line-height: 1.2\; display: block\; overflow-wrap: break-word\; padding: 10px 20px\; color: rgb(40\, 40\, 41) !important\;" valign="top">\n									<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: 24px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(38\, 82\, 136) !important\;">Ready to fully transform your brand?</span></p>\n\n									<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n									<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">Join us for the complete&nbsp\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(41\, 41\, 41) !important\;">Business Transformation Branding Series!&nbsp\;</span><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(41\, 41\, 41) !important\;">Each session costs $40 or you can s</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">ave $60 and register for the complete series for $100.&nbsp\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">Register for the bundle today for the remainder of the series\, and receive access to the recordings of Sessions #1 and #2.</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">&nbsp\;The series is a complete\, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business\, and includes expert guidance provided by SCORE Mentors\, and peer sharing in small breakout rooms. Topics include:</span></p>\n\n									<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n									<ul style="padding-right: 0px\; padding-left: 0px\; margin: 0px 0px 0px 40px\;">\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Customer Empathy - November 12th</span></li>\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Value Creation &amp\; Positioning - November 25th</span></li>\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Voice &amp\; Vision - December 9th</span></li>\n									</ul>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table border="0" cellpadding="0" cellspacing="0" class="x_button x_button--padding-vertical" style="font: inherit\; table-layout: fixed\; word-break: break-word\;" width="100%">\n							<tbody>\n								<tr>\n									<td align="center" class="x_button_container x_content-padding-horizontal" style="padding: 10px 20px\;">\n									<table border="0" cellpadding="0" cellspacing="0" class="x_button_content-row" style="font: inherit\; table-layout: fixed\;">\n										<tbody>\n											<tr>\n												<td align="center" bgcolor="#006EB7" class="x_button_content-cell x_button_link" style="border-radius: 0px\; font-size: 16px\; width: inherit\; border-spacing: 0px\; max-width: 100%\; font-family: Lato\, sans-serif\; overflow-wrap: break-word\; font-weight: bold\; padding: 10px 40px\; border-style: none\; background-color: rgb(0\, 110\, 183) !important\; color: rgb(255\, 255\, 255) !important\;"><a class="x_button_link" data-auth="NotApplicable" data-linkindex="3" data-trackable="true" href="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001VOeqZwfkuDV5XQc5qWS81R8f4PbQyStr2k1xGwXHi4nQ12C4J18y6JZYNm3eAiu3M3WXUTqc-OzU81jROkV8w03HMy70ARzzDt_9ftrbNKSEv5TZBLu1kWruWLFHJEz1iyQJu7yYuXyde8vw3V5po5uv4PQzcW9G2-_R5vFhCF87qz9rSPmFTgP8N9awjX89aTfmVu58EmDT17VDb0fa8MWFXhbLahAhr9DXetJJwT6hPA74w8t3euLYxb2nxFBK_JCCKXUKRlCd4iD1xZxrf__a91EHrS0AG-tXVOO_lcbTEM-s72JNulMuqUfN4KPRd9l-WMarj-KVI21Rb9O_jV-btCKj0X-OiRZKQjUvJ7QrQc0wBZftqBcbL3xMERd8PKOU8jG8B9ZVMqvr-KvzZ6ZX7uVuAtkxANbN7-YOicjEg3z2jW-P7MdVE32oNDYjZVwzSN16QuTL01gOl1KgAWBrbUJkSSfbWTPO3ZwVXUk=&amp\;c=-nT17MvRX_cEj5AMIOw8qD7hG1mjLVZyzqOI8joWlk7wqtNgBwSkCw==&amp\;ch=K7slVxQ8RRC2IsBC4aw4-ZDfWqOMdnfXEGbQO1SvoZtW368J3hlsiw==" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-stretch: inherit\; line-height: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; text-decoration-line: none\; overflow-wrap: break-word\; color: rgb(255\, 255\, 255) !important\;" title="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001VOeqZwfkuDV5XQc5qWS81R8f4PbQyStr2k1xGwXHi4nQ12C4J18y6JZYNm3eAiu3M3WXUTqc-OzU81jROkV8w03HMy70ARzzDt_9ftrbNKSEv5TZBLu1kWruWLFHJEz1iyQJu7yYuXyde8vw3V5po5uv4PQzcW9G2-_R5vFhCF87qz9rSPmFTgP8N9awjX89aTfmVu58EmDT17VDb0fa8MWFXhbLahAhr9DXetJJwT6hPA74w8t3euLYxb2nxFBK_JCCKXUKRlCd4iD1xZxrf__a91EHrS0AG-tXVOO_lcbTEM-s72JNulMuqUfN4KPRd9l-WMarj-KVI21Rb9O_jV-btCKj0X-OiRZKQjUvJ7QrQc0wBZftqBcbL3xMERd8PKOU8jG8B9ZVMqvr-KvzZ6ZX7uVuAtkxANbN7-YOicjEg3z2jW-P7MdVE32oNDYjZVwzSN16QuTL01gOl1KgAWBrbUJkSSfbWTPO3ZwVXUk=&amp\;c=-nT17MvRX_cEj5AMIOw8qD7hG1mjLVZyzqOI8joWlk7wqtNgBwSkCw==&amp\;ch=K7slVxQ8RRC2IsBC4aw4-ZDfWqOMdnfXEGbQO1SvoZtW368J3hlsiw==">Learn More about the Business Transformation Branding Bundle and Register Here</a></td>\n											</tr>\n										</tbody>\n									</table>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n
LOCATION:Zoom
UID:e.1126.32630
SEQUENCE:3
DTSTAMP:20260516T053530Z
URL:https://business.lflbchamber.com/events/details/customer-empathy-brand-soul-connect-with-who-you-really-serve-part-three-of-the-business-transformation-branding-series-32630
END:VEVENT

END:VCALENDAR
