BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250624T170000Z
DTEND:20250624T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:How to Conduct Keyword Research for Your Business Website
DESCRIPTION:Keyword research is the foundation of successful SEO marketing. In this webinar\, you'll learn how to find and choose the most effective keywords to drive traffic to your website using free\, accessible tools.\n\nOur expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes\, exploring SERP (Search Engine Results Page) features\, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge. \n\nBy the end of this session\, you'll know how to:\n\n\n	Use Google's built-in keyword research tools\n	Target keywords locally\, regionally\, or nationally\n	Find gaps in featured results and dominate the SERP\n	Explore competitor keywords with Google's developer tools\n	Identify the keywords driving traffic to your site\n\n\nHaving trouble registering for this webinar? Click Here for help.\n\nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions\, conclusions\, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. By registering for this event\, you agree to receive email communications from SCORE based on the information collected. Click HERE to view SCORE Terms and Conditions and Privacy Statements.\n\n\n\n\n\nPresenter\n\n\n\n	\n	\n	Lacey Clifton-Jensen\n\n	\n	Owner\n\n	Chicadita LLC\n	\n\n	\n\n	\n	Lacey Clifton-Jensen has been presenting with her local SCORE chapter for 10 years on topics relating to web optimization and digital marketing. She holds a Master's Degree of Education in instructional design and educational technology with a certificate in Preparing Future Professionals. Lacey is enthusiastic by nature with a personal commitment to excellence and is loved by her students and clients for her patience and insight. Her business\, Chicadita LLC\, has been helping businesses with their online media and content marketing through social media and SEO efforts since 2009. Lacey is a California native currently living in Paso Robles with her husband\, baby girl\, and numerous pets. Her patience and attentiveness have always led her towards a career in instruction\; starting with her first job as a tutor employed by her school district while she was still in middle school herself. In her free time\, Lacey is active in the community volunteering through organizations including the Rotary Club of Paso Robles by managing the digital marketing needs of their annual fundraiser\, the Winemakers' Cookoff\, which will be providing $100\,000 in student scholarships this year thanks to the efforts of the Club.
X-ALT-DESC;FMTTYPE=text/html:<div class="page-element" id="webinar-abstract" style="box-sizing: border-box\; margin: 2.5rem 0px\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n<div class="html-content" style="box-sizing: border-box\;">\n<p dir="ltr" style="box-sizing: border-box\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\;">Keyword research is the foundation of successful SEO marketing. In this webinar\, you&rsquo\;ll learn how to find and choose the most effective keywords to drive traffic to your website using free\, accessible tools.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\;">Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes\, exploring SERP (Search Engine Results Page) features\, identifying your customers&#39\; most frequent search terms and spotting keyword opportunities that can give your business a competitive edge.&nbsp\;</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\;">By the end of this session\, you&rsquo\;ll know how to:</span></p>\n\n<ul style="box-sizing: border-box\; margin: 0px\; padding-right: 0px\; padding-left: 35px\; list-style: initial\;">\n	<li dir="ltr" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\;">Use Google&rsquo\;s built-in keyword research tools</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\;">Target keywords locally\, regionally\, or nationally</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\;">Find gaps in featured results and dominate the SERP</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\;">Explore competitor keywords with Google&rsquo\;s developer tools</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\;">Identify the keywords driving traffic to your site</span></li>\n</ul>\n\n<p dir="ltr" style="box-sizing: border-box\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\;"><span style="box-sizing: border-box\; font-weight: bolder\;">Having trouble registering for this webinar?&nbsp\;<a href="https://score.box.com/s/c6b8ly4a6qf6fcfuq079im72n5ovl4v1" style="box-sizing: border-box\; background-color: transparent\; outline-color: rgb(0\, 110\, 183)\; color: rgb(0\, 110\, 183) !important\;" target="_blank">Click Here</a>&nbsp\;for help.</span></span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; margin: 0px 0px 1rem !important\;"><em style="box-sizing: border-box\; font-size: 11px\;"><span style="box-sizing: border-box\; font-size: 10px\;">Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions\, conclusions\, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. By registering for this event\, you agree to receive email communications from&nbsp\;SCORE&nbsp\;based on the information collected. Click&nbsp\;<a href="https://www.score.org/website-terms-use" style="box-sizing: border-box\; background-color: transparent\; outline-color: rgb(0\, 110\, 183)\; color: rgb(0\, 110\, 183) !important\;" target="_blank">HERE</a>&nbsp\;to view SCORE&nbsp\;Terms and Conditions&nbsp\;and&nbsp\;Privacy Statements.</span></em></p>\n</div>\n</div>\n\n<div class="page-element" id="presenter-bio" style="box-sizing: border-box\; margin: 2.5rem 0px\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n<div class="element-header" style="box-sizing: border-box\; display: flex\; justify-content: space-between\; align-items: center\; margin-bottom: 0.8rem !important\;">\n<h2 style="box-sizing: border-box\; margin-top: 0px\; font-size: 1.4rem\; margin-bottom: 0px !important\;">Presenter</h2>\n</div>\n\n<ul class="list-unstyled" data-v-7966f624="" style="box-sizing: border-box\; margin: 0px\; padding-right: 0px\; padding-left: 0px\; list-style: none\;">\n	<li class="media speaker" data-v-7966f624="" style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; list-style: none\; display: flex\; align-items: flex-start\;"><img alt="speaker photo" class="align-self-start mr-3 rounded-circle" data-v-7966f624="" src="https://cdn.webinar.net/speaker-photos/07a7340b-ef47-429d-81ce-0783267ea2ad.png" style="box-sizing: border-box\; vertical-align: middle\; border-style: none\; border-radius: 50% !important\; align-self: flex-start !important\; margin-right: 1rem !important\; width: 60px\;" width="60" />\n	<div class="media-body" data-v-7966f624="" style="box-sizing: border-box\; flex: 1 1 0%\;">\n	<h5 data-v-7966f624="" style="box-sizing: border-box\; margin-top: 0px\; margin-bottom: 0.5rem\; font-size: 1.25rem\;">Lacey Clifton-Jensen</h5>\n\n	<div class="speaker-position" data-v-7966f624="" style="box-sizing: border-box\; font-size: 12.6px\; color: rgb(51\, 51\, 51)\; margin-bottom: 0.5rem\;">\n	<div class="title" data-v-7966f624="" style="box-sizing: border-box\; font-style: italic\;">Owner</div>\n\n	<div class="company" data-v-7966f624="" style="box-sizing: border-box\; margin-right: 5px\;">Chicadita LLC</div>\n	</div>\n\n	<div class="contact-links" data-v-6072901a="" data-v-7966f624="" style="box-sizing: border-box\; display: flex\; margin: 0.5rem 0px\;"><button class="btn btn-link contact-link" data-v-6072901a="" style="border-radius: 0.25rem\; font-family: inherit\; font-size: 1rem\; line-height: 1\; overflow: visible\; appearance: button\; font-weight: 400\; color: rgb(0\, 123\, 255)\; vertical-align: middle\; user-select: none\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; border-width: 0px\; border-style: initial\; border-color: initial\; transition: color 0.15s ease-in-out\, background-color 0.15s ease-in-out\, border-color 0.15s ease-in-out\, box-shadow 0.15s ease-in-out\; cursor: pointer\; margin: 0px 3px 0px 0px !important\; padding: 0px !important\;"><svg aria-hidden="true" class="icon svg-inline--fa fa-square-facebook fa-w-14 control" data-icon="square-facebook" data-prefix="fab" data-v-2319fddd="" data-v-6072901a="" focusable="false" role="img" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M64 32C28.7 32 0 60.7 0 96V416c0 35.3 28.7 64 64 64h98.2V334.2H109.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H255V480H384c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64z" data-v-2319fddd="" fill="currentColor"></path></svg></button><button class="btn btn-link contact-link" data-v-6072901a="" style="border-radius: 0.25rem\; font-family: inherit\; font-size: 1rem\; line-height: 1\; overflow: visible\; appearance: button\; font-weight: 400\; color: rgb(0\, 123\, 255)\; vertical-align: middle\; user-select: none\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; border-width: 0px\; border-style: initial\; border-color: initial\; transition: color 0.15s ease-in-out\, background-color 0.15s ease-in-out\, border-color 0.15s ease-in-out\, box-shadow 0.15s ease-in-out\; cursor: pointer\; margin: 0px 3px !important\; padding: 0px !important\;"><svg aria-hidden="true" class="icon svg-inline--fa fa-linkedin fa-w-14 control" data-icon="linkedin" data-prefix="fab" data-v-2319fddd="" data-v-6072901a="" focusable="false" role="img" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" data-v-2319fddd="" fill="currentColor"></path></svg></button><button class="btn btn-link contact-link" data-v-6072901a="" style="border-radius: 0.25rem\; font-family: inherit\; font-size: 1rem\; line-height: 1\; overflow: visible\; appearance: button\; font-weight: 400\; color: rgb(0\, 123\, 255)\; vertical-align: middle\; user-select: none\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; border-width: 0px\; border-style: initial\; border-color: initial\; transition: color 0.15s ease-in-out\, background-color 0.15s ease-in-out\, border-color 0.15s ease-in-out\, box-shadow 0.15s ease-in-out\; cursor: pointer\; margin: 0px 3px !important\; padding: 0px !important\;"><svg aria-hidden="true" class="icon svg-inline--fa fa-globe fa-w-16 control" data-icon="globe" data-prefix="fal" data-v-2319fddd="" data-v-6072901a="" focusable="false" role="img" viewbox="0 0 512 512" xmlns="http://www.w3.org/2000/svg"><path d="M256 480c16.7 0 40.4-14.4 61.9-57.3c9.9-19.8 18.2-43.7 24.1-70.7H170c5.9 27 14.2 50.9 24.1 70.7C215.6 465.6 239.3 480 256 480zM164.3 320H347.7c2.8-20.2 4.3-41.7 4.3-64s-1.5-43.8-4.3-64H164.3c-2.8 20.2-4.3 41.7-4.3 64s1.5 43.8 4.3 64zM170 160H342c-5.9-27-14.2-50.9-24.1-70.7C296.4 46.4 272.7 32 256 32s-40.4 14.4-61.9 57.3C184.2 109.1 175.9 133 170 160zm210 32c2.6 20.5 4 41.9 4 64s-1.4 43.5-4 64h90.8c6-20.3 9.3-41.8 9.3-64s-3.2-43.7-9.3-64H380zm78.5-32c-25.9-54.5-73.1-96.9-130.9-116.3c21 28.3 37.6 68.8 47.2 116.3h83.8zm-321.1 0c9.6-47.6 26.2-88 47.2-116.3C126.7 63.1 79.4 105.5 53.6 160h83.7zm-96 32c-6 20.3-9.3 41.8-9.3 64s3.2 43.7 9.3 64H132c-2.6-20.5-4-41.9-4-64s1.4-43.5 4-64H41.3zM327.5 468.3c57.8-19.5 105-61.8 130.9-116.3H374.7c-9.6 47.6-26.2 88-47.2 116.3zm-143 0c-21-28.3-37.5-68.8-47.2-116.3H53.6c25.9 54.5 73.1 96.9 130.9 116.3zM256 512A256 256 0 1 1 256 0a256 256 0 1 1 0 512z" data-v-2319fddd="" fill="currentColor"></path></svg></button></div>\n\n	<div class="bio html-content" data-v-7966f624="" style="box-sizing: border-box\;">\n	<p style="box-sizing: border-box\; margin: 0px 0px 1rem !important\;"><span style="box-sizing: border-box\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: 13.3333px\; white-space-collapse: preserve\;">Lacey Clifton-Jensen has been presenting with her local SCORE chapter for 10 years on topics relating to web optimization and digital marketing. She holds a Master&rsquo\;s Degree of Education in instructional design and educational technology with a certificate in Preparing Future Professionals. Lacey is enthusiastic by nature with a personal commitment to excellence and is loved by her students and clients for her patience and insight. Her business\, Chicadita LLC\, has been helping businesses with their online media and content marketing through social media and SEO efforts since 2009. Lacey is a California native currently living in Paso Robles with her husband\, baby girl\, and numerous pets. Her patience and attentiveness have always led her towards a career in instruction\; starting with her first job as a tutor employed by her school district while she was still in middle school herself. In her free time\, Lacey is active in the community volunteering through organizations including the Rotary Club of Paso Robles by managing the digital marketing needs of their annual fundraiser\, the Winemakers&rsquo\; Cookoff\, which will be providing $100\,000 in student scholarships this year thanks to the efforts of the Club.</span></p>\n	</div>\n	</div>\n	</li>\n</ul>\n</div>\n
LOCATION:Zoom
UID:e.1126.31391
SEQUENCE:3
DTSTAMP:20260424T084215Z
URL:https://business.lflbchamber.com/events/details/how-to-conduct-keyword-research-for-your-business-website-31391
END:VEVENT

END:VCALENDAR
