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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260813T233000Z
DTEND:20260814T010000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Messaging that Moves People: From Brand to Buyer’s Journey
DESCRIPTION:If your message is unclear\, your marketing will always feel harder than it needs to be. In this session\, you'll learn how to create messaging that resonates with your buyers. And how to use "messaging choreography\," aligning what you say across every touch point so prospects move smoothly from awareness to action.\n\nWe'll share real examples of businesses that refined their message and saw immediate lift\, plus how to use AI as a helper for drafting and refining messaging without losing your voice.\n\nYou'll learn:\n\n\n	How to clarify your value in a way that will resonate with your buyer\n	How messaging should evolve from top-of-funnel to bottom-of-funnel\n	How to stop sounding like everyone else in your industry
X-ALT-DESC;FMTTYPE=text/html:<p style="margin: 0px\; padding: 0px\; color: rgb(40\, 40\, 41)\; font-family: Lato\, sans-serif\; font-size: 16px\;"><span data-olk-copy-source="MessageBody" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 13px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">If your message is unclear\, your marketing will always feel harder than it needs to be. In this session\, you&rsquo\;ll learn how to create messaging that resonates with your buyers. And how to use &ldquo\;messaging choreography\,&rdquo\; aligning what you say across every touch point so prospects move smoothly from awareness to action.</span></p>\n\n<p style="margin: 0px\; padding: 0px\; color: rgb(40\, 40\, 41)\; font-family: Lato\, sans-serif\; font-size: 16px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 13px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">We&rsquo\;ll share real examples of businesses that refined their message and saw immediate lift\, plus how to use AI as a helper for drafting and refining messaging without losing your voice.</span></p>\n\n<p style="margin: 0px\; padding: 0px\; color: rgb(40\, 40\, 41)\; font-family: Lato\, sans-serif\; font-size: 16px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: 13px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\;">You&rsquo\;ll learn:</span></p>\n\n<ul style="padding: 0px\; margin: 0px 0px 0px 40px\; color: rgb(40\, 40\, 41)\; font-family: Lato\, sans-serif\; font-size: 16px\;">\n	<li style="padding: 0px\; margin: 0px\; font-size: 13px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">How to clarify your value in a way that will resonate with your buyer</span></li>\n	<li style="padding: 0px\; margin: 0px\; font-size: 13px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">How messaging should evolve from top-of-funnel to bottom-of-funnel</span></li>\n	<li style="padding: 0px\; margin: 0px\; font-size: 13px\; color: rgb(0\, 0\, 0) !important\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">How to stop sounding like everyone else in your industry</span></li>\n</ul>\n
LOCATION:Zoom
UID:e.1126.34965
SEQUENCE:3
DTSTAMP:20260806T033729Z
URL:https://business.lflbchamber.com/events/details/messaging-that-moves-people-from-brand-to-buyer-s-journey-34965
END:VEVENT

END:VCALENDAR
