BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260714T230000Z DTEND:20260715T003000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Selling on Value Instead of Price & The Issues Behind Lost Profit DESCRIPTION:We will break down how your brand\, marketing\, call handling\, and technician experience all work together to shape what customers are willing to pay.\n\n \n\nIn this session\, you'll learn:\n\n How your brand and marketing influence what customers expect to pay\n\n Why your call process can win or lose jobs before you ever show up\n\n How your technicians impact perceived value on every job\n\n Practical ways to move from competing on price to competing on experience X-ALT-DESC;FMTTYPE=text/html:

We will break down how your brand\, marketing\, call handling\, and technician experience all work together to shape what customers are willing to pay.

\n\n

In this session\, you&rsquo\;ll learn:

\n\n

●\; How your brand and marketing influence what customers expect to pay

\n\n

●\; Why your call process can win or lose jobs before you ever show up

\n\n

●\; How your technicians impact perceived value on every job

\n\n

●\; Practical ways to move from competing on price to competing on experience

\n LOCATION:Zoom UID:e.1126.34880 SEQUENCE:3 DTSTAMP:20260702T184757Z URL:https://business.lflbchamber.com/events/details/selling-on-value-instead-of-price-the-issues-behind-lost-profit-34880 END:VEVENT END:VCALENDAR