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BEGIN:VEVENT
DTSTART:20251029T170000Z
DTEND:20251029T190000Z
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SUMMARY:The Power of Purpose—Ignite Your Why: Brand from the Inside Out: Part Two of the Business Transformation Branding Series
DESCRIPTION:Your most compelling brand story begins with "WHY." This highly interactive\, virtual session helps you uncover the passion and purpose that fuel your business\, and inspire your employees and customers. Using Simon Sinek's Golden Circle model\, you'll map your WHY HOW WHAT\, connect personal purpose with brand identity\, and draft statements you can refine and activate immediately. Through in-class exercises that directly apply to your business\, expert guidance provided by SCORE Mentors\, and peer sharing\, you'll learn how to ignite your passion\, articulate your purpose\, inspire your audience\, attract customers who share your values\, and set your brand apart.\n\n						 \n\n						Although not required\, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part\, branding series.\n\n						 \n\n						Registration fee for Branding Session #2 is only $40.\n						\n					\n				\n			\n			\n		\n	\n\n\n\n	\n		\n			\n			\n				\n					\n						\n						\n							\n								\n									REGISTER NOW\n								\n							\n						\n						\n					\n				\n			\n			\n		\n	\n\n\n\n	\n		\n			\n			 \n			\n		\n	\n\n\n\n	\n		\n			\n			\n				\n					\n						\n						\n							\n								\n									\n									Ready to fully transform your brand?\n\n									 \n\n									Join us for the complete Business Transformation Branding Series! Each session costs $40 or you can save $60 and register for the complete series for $100. The series is a complete\, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business\, and includes expert guidance provided by SCORE Mentors\, and peer sharing in small breakout rooms. Topics include:\n\n									 \n\n									\n										Purpose - October 29th\n										Customer Empathy - November 12th\n										Value Creation & Positioning - November 25th\n										Voice & Vision - December 9th\n									\n									\n								\n							\n						\n\n						\n							\n								\n									\n									\n										\n											\n												Learn More about the Business Transformation Branding Bundle and Register Here
X-ALT-DESC;FMTTYPE=text/html:<img height="145" src="https://files.constantcontact.com/587899ca901/643e013e-88ba-44f8-8780-e808f7947bcb.jpg?rdr=true" style="height: 145px\; width: 250px\;" width="250" /><br />\n<img height="145" src="https://files.constantcontact.com/587899ca901/643e013e-88ba-44f8-8780-e808f7947bcb.jpg?rdr=true" style="height: 145px\; width: 250px\;" width="250" />\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; min-width: 100%\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 600.014px\;" valign="top">\n			<table border="0" cellpadding="0" cellspacing="0" class="x_text x_text--padding-vertical" style="font: inherit\; table-layout: fixed\;" width="100%">\n				<tbody>\n					<tr>\n						<td align="left" class="x_text_content-cell x_content-padding-horizontal" style="font-family: Lato\, sans-serif\; color: rgb(40\, 40\, 41)\; font-size: 16px\; line-height: 1.2\; display: block\; overflow-wrap: break-word\; padding: 10px 20px\;" valign="top">\n						<p style="margin: 0px\; padding: 0px\;"><span data-olk-copy-source="MessageBody" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Your most compelling brand story begins with &ldquo\;WHY.&rdquo\; This highly interactive\, virtual session helps you uncover the passion and purpose that fuel your business\, and inspire your employees and customers. Using Simon Sinek&rsquo\;s Golden Circle model\, you&rsquo\;ll map your WHY&ndash\;HOW&ndash\;WHAT\, connect personal purpose with brand identity\, and draft statements you can refine and activate immediately. Through in-class exercises that directly apply to your business\, expert guidance provided by SCORE Mentors\, and peer sharing\, you&rsquo\;ll learn how to ignite your passion\, articulate your purpose\, inspire your audience\, attract customers who share your values\, and set your brand apart.</span></p>\n\n						<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n						<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Although not required\, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part\, branding series.</span></p>\n\n						<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n						<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Registration fee for Branding Session #2 is only $40.</span></p>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; 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margin: 0px\; padding: 0px\; vertical-align: baseline\; text-decoration-line: none\; color: rgb(255\, 255\, 255)\; overflow-wrap: break-word\;" title="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001-n1JgFHFvya7epfPgJHIXgcrzb0cmOVNH1dyrOWg3lYPeVcC4lBCKJV0ZZdH67aVKXZyLqXzL6eAa1tMugcAq6eVbsojQ4QZTV8wHsKpvYxRE46yxxC7MCNmA8v--1kJh_jNduHAB-ALdoI5UJQwtDObeZaEHFTh2-xp5UJrnT-bDnMHptxKUOZ8H0rsnyVSFYZbrji8U7KRLxvcvssFP9VeYk6sOlmQrY-MHzse8_DTjsC8N5uz4KLx0iLbNvqc&amp\;c=Wvi-Q-CTHCeIizd2g-BmqzoUycKdNFW3j4B6UHHUtOX8theDiAoa7g==&amp\;ch=tRJkdwjyeRB0B7_EvOyx_5jJCMLKA1iq0UQd0iNz-vVKSm96ll6TXg==">REGISTER NOW</a></td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--1-column" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; min-width: 100%\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 600.014px\;" valign="top">\n			<div class="x_spacer" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: 10px\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\; height: 10px\;">&#8202\;</div>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<table border="0" cellpadding="0" cellspacing="0" class="x_layout-margin" style="font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; table-layout: fixed\; color: rgb(36\, 36\, 36)\;" width="100%">\n	<tbody>\n		<tr>\n			<td align="center" class="x_layout-margin_cell" style="padding: 0px 20px\;" valign="top">\n			<table bgcolor="#F0F5F9" border="0" cellpadding="0" cellspacing="0" class="x_layout x_layout--feature x_layout--1-column" style="font: inherit\; table-layout: fixed\; min-width: 100%\; background-color: rgb(240\, 245\, 249)\;" width="100%">\n				<tbody>\n					<tr>\n						<td align="center" class="x_column x_column--1 x_scale x_stack" style="width: 560.019px\;" valign="top">\n						<table border="0" cellpadding="0" cellspacing="0" class="x_text x_text--feature x_text--padding-vertical" style="font: inherit\; table-layout: fixed\;" width="100%">\n							<tbody>\n								<tr>\n									<td align="left" class="x_text_content-cell x_content-padding-horizontal" style="font-family: Lato\, sans-serif\; color: rgb(40\, 40\, 41)\; font-size: 16px\; line-height: 1.2\; display: block\; overflow-wrap: break-word\; padding: 10px 20px\;" valign="top">\n									<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: 24px\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(38\, 82\, 136)\;">Ready to fully transform your brand?</span></p>\n\n									<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n									<p style="margin: 0px\; padding: 0px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Join us for the complete&nbsp\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: bold\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(41\, 41\, 41)\;">Business Transformation Branding Series!&nbsp\;</span><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(41\, 41\, 41)\;">Each session costs $40 or you can s</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">ave $60 and register for the complete series for $100. The series is a complete\, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business\, and includes expert guidance provided by SCORE Mentors\, and peer sharing in small breakout rooms. Topics include:</span></p>\n\n									<p style="margin: 0px\; padding: 0px\;">&nbsp\;</p>\n\n									<ul style="padding-right: 0px\; padding-left: 0px\; margin: 0px 0px 0px 40px\;">\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0)\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Purpose - October 29th</span></li>\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0)\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Customer Empathy - November 12th</span></li>\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0)\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Value Creation &amp\; Positioning - November 25th</span></li>\n										<li style="padding: 0px\; margin: 0px\; color: rgb(0\, 0\, 0)\;"><span style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Voice &amp\; Vision - December 9th</span></li>\n									</ul>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table border="0" cellpadding="0" cellspacing="0" class="x_button x_button--padding-vertical" style="font: inherit\; table-layout: fixed\; word-break: break-word\;" width="100%">\n							<tbody>\n								<tr>\n									<td align="center" class="x_button_container x_content-padding-horizontal" style="padding: 10px 20px\;">\n									<table border="0" cellpadding="0" cellspacing="0" class="x_button_content-row" style="font: inherit\; table-layout: fixed\;">\n										<tbody>\n											<tr>\n												<td align="center" bgcolor="#006EB7" class="x_button_content-cell x_button_link" style="border-radius: 0px\; font-size: 16px\; width: inherit\; border-spacing: 0px\; background-color: rgb(0\, 110\, 183)\; max-width: 100%\; color: rgb(255\, 255\, 255)\; font-family: Lato\, sans-serif\; overflow-wrap: break-word\; font-weight: bold\; padding: 10px 40px\; border-style: none\;"><a class="x_button_link" data-auth="NotApplicable" data-linkindex="5" data-trackable="true" href="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001-n1JgFHFvya7epfPgJHIXgcrzb0cmOVNH1dyrOWg3lYPeVcC4lBCKJV0ZZdH67aVKbdCs1p4dzYTLd22mrZm-1-r1fLWY4soyGBedG7FtEAmjRT7KFFzv3y_eUrRKNj0BsOvYIxPEGm9rwYo3qljzIUMChlcAAaq7rsBO5mEv7SU0G8fRlOlTop9kwKXaD1apEdeSna_F4ivdM6dgsl4Vu8AySuGLpWbtTHuf_2AWCwc6BituI5fF0e1POt8PtV0AQHQ0JT8hniNWSLRCKRfdf8VrYGd1zSzfaEo2MpopM-v4ABfQt6WrP6MMXTRfI9la64vIIs31H9Dwr2xV1us_ZeC4AMEPkxlvHUTx20pHOqv5u6HsxFyGkKZpS-Wj01fGCUGJHYXs_D8kYFyhlBI7p23h0mk1cU6GAySsnyf1Y9oBR7DZcnIhT1Ve69oK_UNKRGzjHOyyiUAxiC4EA0sOODV-sSWFIT4sNrUzHapCpU=&amp\;c=Wvi-Q-CTHCeIizd2g-BmqzoUycKdNFW3j4B6UHHUtOX8theDiAoa7g==&amp\;ch=tRJkdwjyeRB0B7_EvOyx_5jJCMLKA1iq0UQd0iNz-vVKSm96ll6TXg==" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-stretch: inherit\; line-height: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; text-decoration-line: none\; color: rgb(255\, 255\, 255)\; overflow-wrap: break-word\;" title="https://f7btjwgbb.cc.rs6.net/tn.jsp?f=001-n1JgFHFvya7epfPgJHIXgcrzb0cmOVNH1dyrOWg3lYPeVcC4lBCKJV0ZZdH67aVKbdCs1p4dzYTLd22mrZm-1-r1fLWY4soyGBedG7FtEAmjRT7KFFzv3y_eUrRKNj0BsOvYIxPEGm9rwYo3qljzIUMChlcAAaq7rsBO5mEv7SU0G8fRlOlTop9kwKXaD1apEdeSna_F4ivdM6dgsl4Vu8AySuGLpWbtTHuf_2AWCwc6BituI5fF0e1POt8PtV0AQHQ0JT8hniNWSLRCKRfdf8VrYGd1zSzfaEo2MpopM-v4ABfQt6WrP6MMXTRfI9la64vIIs31H9Dwr2xV1us_ZeC4AMEPkxlvHUTx20pHOqv5u6HsxFyGkKZpS-Wj01fGCUGJHYXs_D8kYFyhlBI7p23h0mk1cU6GAySsnyf1Y9oBR7DZcnIhT1Ve69oK_UNKRGzjHOyyiUAxiC4EA0sOODV-sSWFIT4sNrUzHapCpU=&amp\;c=Wvi-Q-CTHCeIizd2g-BmqzoUycKdNFW3j4B6UHHUtOX8theDiAoa7g==&amp\;ch=tRJkdwjyeRB0B7_EvOyx_5jJCMLKA1iq0UQd0iNz-vVKSm96ll6TXg==">Learn More about the Business Transformation Branding Bundle and Register Here</a></td>\n											</tr>\n										</tbody>\n									</table>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n<img src="https://files.constantcontact.com/587899ca901/643e013e-88ba-44f8-8780-e808f7947bcb.jpg?rdr=true" />
LOCATION:Zoom
UID:e.1126.32612
SEQUENCE:3
DTSTAMP:20260516T064059Z
URL:https://business.lflbchamber.com/events/details/the-power-of-purpose-ignite-your-why-brand-from-the-inside-out-part-two-of-the-business-transformation-branding-series-32612
END:VEVENT

END:VCALENDAR
