DIGITAL MARKETING: Session #3 – Your Digital Destination – Websites and SEO

Description

DIGITAL MARKETING

This Business Transformation Series is a deep-dive into Digital Marketing and features breakout sessions led by SCORE Mentors, workbooks and homework assignments and interactive discussion with other mentees and SCORE Mentors. 

Goals of this session include:

•    Understand why a website is important for your business and how to get started

•    Understand and implement website best practices with the principles of SEO

•    How to monitor your results and diagnose potential issues or improvements

The Facilitator for this Event is Neal Linkon. Neal retired as the Director of Marketing Operations for Children’s Wisconsin. His career included work as a consultant for Fortune 500 companies, with responsibilities ranging from public relations to internal communications to marketing, with a focus on digital marketing over the latter half of his career. Neal was inducted into the Healthcare Internet Hall of Fame in 2016 and was named the winner of the John A. Eudes Vision and Excellence Award in 2021. He is now a certified SCORE mentor.