The Greater Good - Whole Brain Communication

Description

Part of the Northwestern/Kellogg Nonprofit Marketing and Communications Program. Be persuasive in presenting your ideas. Learn to convince your clients, customers, and colleagues of the merits of your views, using the latest breakthroughs in cognitive science, computer science, and graphic design. Through interactive exercises, these sessions will provide hands-on experience and tools for presenting data-based evidence with impact, across images, graphics, and visualizations of big data. Leave this session with expertise in the principles of effective data visualization, as well as a practical toolkit for conveying your ideas in ways that are convincing, catchy, and contagious.