Description

A Lunch with the Experts presentation...

"Think National to Win Local: Harnessing the Power of Competitive Collaboration"

with Business Consultant Kathleen Wood of Kathleen Wood Partners

 
The top two competitors for all small businesses are Amazon and Google.  Both companies have been brilliant at making it easy for consumers to find anything and everything and get it when and where they want it.  That kind of convenience is hard for a small business to beat and with every online transaction it becomes harder for locals to compete for the customer’s loyalty.
 
How can small businesses compete? Take a page out of the mega business playbook!
 
As more new families and customers move into the Lake Forest/Lake Bluff area and with online competition increasing daily, this is the perfect time to build your strategy to win locally.
 
In her presentation Kathleen Wood, Founder of Kathleen Wood Partners and Co-Founder of Suzy's Swirl (now of both Lake Bluff and Lake Forest) will share some strategies for a productive reset. She will discuss ways to jump on successful tactics for businesses of all sizes and types, including ways to harness the advantages of a trend called Competitive Collaboration.
 
Kathleen will address:

• Why Competitive Collaboration is the New Currency of Local Businesses
• Five Power Moves Every Business Can Make Today
• How to Assess Your Power Grid for Collaboration Opportunities