Business Plan Series: Part 1/6 - Market Opportunity

Date and Time

Wednesday Jul 16, 2025
10:00 AM - 11:00 AM CDT

Location

Zoom

Fees/Admission

Free

Website

SCORE Registration

Contact Information

Audria Hawkins
Send Email

Description

One of the most critical components of a successful business plan is a clearly defined market opportunity. Investors, lenders, and partners want to know: Is there real demand? How big is the market? And why now?

In this webinar, you’ll learn how to effectively research, define, and present your market opportunity to make your business case more compelling and credible. The presenter will cover value proposition, the market needs and opportunities for your business, the problem your product/service solves and the benefits it provides.

What you’ll learn:

Tools and data sources for conducting credible market research

How to identify trends, gaps, and unmet customer needs
How to articulate your market opportunity in clear, investor-ready language
Examples of strong Market Opportunity sections from real business plans

Value Proposition:

Definition and significance of value proposition
Components of a value proposition
Customer segments
Value creation
Differentiation
Pricing strategy
Examples of successful value propositions

Whether you're preparing to pitch investors or refining your internal strategy, this session will give you the tools and confidence to showcase your business’s true growth potential.

Meet Our Presenter ~ Sherard Jones

Sherard is the Founder of VYYABLE a platform that takes a process-oriented approach to guiding aspiring entrepreneurs into successfully launching niche business enterprises.

Sherard Jones is also the President of Strategic Futurist Consulting, an organization whose mission is to provide global leadership in Training, Credentialing, Program Accreditation and Organizational Development. We research, assess, and develop processes and strategies that strategically advance corporate vision and organizational goals.

Working as the owner of a consulting firm has helped Sherard hone his ability to assess and analyze needs and work flexibly and manage complexity to deliver results in an ambiguous environment and with a compressed timeframe. Sherard is a natural initiator and possesses the ability to influence without authority.

Sherard also possesses exceptional communications skills; superior editing, writing, and critical reasoning skills and a strong ability to quickly grasp a broad range of complex issues. He attributes his success to date with being sincere, honest, brave, curious, and willing to take risks.