Digital Insurgency:The AI Uprising&the New Era of Marketing Activation

Description

Digital Insurgency: The AI Uprising & the New Era of Marketing Activation

What worked yesterday won’t get you seen, heard, or paid today. That’s how fast things are changing.

Traditional tactics are fading. Consumer behavior is shifting. And AI is not just a tool.

It’s becoming the backbone of every successful marketing operation.

Welcome to the New Age of Marketing Activation, where brand amplification isn’t about volume. It’s about velocity. Where AI agents, automation, and smart protocols elevate how we communicate, connect, and convert. But we still need to be intentional in how we utilize and embrace this evolving technology for today’s hyper-personalized, tech-driven, and experience-first world. In this session, you’ll learn how to activate smarter systems, integrate AI and automation, adopt Conscious Growth Pathways™, and future-proof your marketing efforts with precision, personalization, and purpose without losing the human touch.

You Will Learn:

• Understand the difference between SEO (Search Engine Optimization), GEO (Generative Engine Optimization) in a ChatGPT-first world, and SGE (Search Generative Experience)
• Unlock how to build an automated brand engine that adapts in real time, leveraging AI agents to personalize, scale, and automate user experiences
• Explore the shift from keyword SEO to intent-driven GEO and what it means for content
• Discover the marketing metrics that actually matter in this AI-driven age
• Access a declassified marketing survival guide for the next era of digital disruption
• Conceptualize how to merge tech and empathy for scalable, sustainable brand engagement

Meet Your Guest Speaker: Troy Sandidge

Troy Sandidge is an award-winning global marketing strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions for B2B, Tech, SaaS, Startups, SMBs, and Nonprofits. A 4x CMO, 3x Founder, and 5x agency builder known as the Strategy Hacker®, Troy helps brands simplify marketing complexities to maximize growth, generating $175M+ in revenue, building 40+ brands, launching 3,500+ campaigns, and executing 290+ brand collaborations over his 15-year career across content, brand, social, and growth marketing. He’s also a Webby-nominated, Top 0.5% marketing podcaster with over 1.2M downloads. Troy is a keynote speaker with over 650 talks across five continents, sharing stages with notable figures such as President Barack Obama, Oprah, Russell Brunson, Andrew Huberman, Gary Vaynerchuk, Viola Davis, and more. Additionally, he is an acclaimed author, investor, emcee, and secretly a competitive table tennis player.