Effective Year-End Fundraising Strategies For NonProfits

Date and Time

Monday Nov 3, 2025
10:00 AM - 11:30 AM CST

Location

Zoom

Fees/Admission

$10

Website

SCORE Registration

Contact Information

Edmund Peterlinz, 630-842-3589
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Description

We will guide you through the essential steps to create and execute a successful end-of-year appeal for your nonprofit organization by exploring the importance of setting clear goals, understanding your audience, and crafting compelling messages that resonate with donors.

By incorporating diverse ways to make appeals, including leveraging special events like Giving Tuesday, direct mail campaigns, and personal outreach, a comprehensive strategy to boost your year-end fundraising efforts and ensure long-term success can be created. The impact of conducting year-end appeals results in increased donor engagement and significant improvement in overall fundraising efforts.

*As SCORE continues its mission to help small businesses start, grow, and thrive, we want to share an important update. Due to changes in federal funding, we will be charging a modest registration fee for most webinars.

Meet Your Speaker ~ Dr. Susan Neustrom

Susan is a SCORE Member. Her expertise is in the nonprofit sector managing several organizations as CEO and serving on Boards of Directors. She has extensive experience in change management programs, operations, staff development, capacity building, fundraising, grant writing, board development and relations, marketing, and communication. Her expertise is in fundraising.

Susan is a positive psychology coach and certified in Whole Being positive psychology. She coaches, trains, and speaks to the human side of leadership. She is dedicated to helping leaders take control of planned and unplanned change, eliminate fear, uncertainty, anxiety, and ignite self-motivation for long term success. Susan is also a faculty member at National Louis University and DePaul University, and the author of "The Comfort Zone Illusion - Leaving Your Comfort Zone Is Not So Hard After AlI, and a collabrative author of "Finding Unshakeable Happiness".