Mediocre by Machine: How AI Moves Your Marketing to the Middle

Description

These tools are built to produce the most probable next word, so they hand you the most probable version of your message. And the most likely version of your value proposition happens to be your competitor's value proposition too. Everyone in a crowded market is now using the same tools and the same prompts to end up in the same place: polished and forgettable.

Fractional CMO Cate Hollowitsch walks through where AI genuinely earns its keep in your sales and marketing, where it costs you credibility with buyers, and what customers think about a business when they can tell a machine wrote the copy. You'll leave knowing which work to hand over and which work still belongs to you.