The Power of Podcast Promotions: Driving Growth for Local Brands

Description

Learn how promotions work in the podcasting world. We'll explore the core equation for a successful promotion: Product/Service + Offer + Scarcity = Promotion. We'll cover the three key promotional categories—Monetization, Activation, and Acquisition.

We Will Cover:

• The data to show you why podcasts are a must-have for local marketers. 
• Step-by-step on how to build and track your own podcast promotion.
• How to craft a compelling offer and leverage different types of podcast-based "lead magnets"
• The process of creating a promotional calendar
• A clear action plan