Unlock The Power Of Customer Personas

Date and Time

Tuesday Aug 19, 2025
12:30 PM - 2:00 PM CDT

Location

Zoom

Fees/Admission

Free

Website

SCORE Registration

Contact Information

Edmund Peterlinz, 630-842-3589
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Unlock The Power Of Customer Personas

Description

Uncover Customer Personas that enhance customer interactions, improve retention, and build lasting relationships.

Customers invest in value and experiences. Understanding the customer journey is crucial for small businesses because it helps create more targeted, efficient, and effective strategies for growth.

Small businesses that adopt customer personas and journey mapping gain a competitive edge, especially in customer satisfaction and ROI. Join us for an active Workshop where you will learn how to identify and create detailed customer personas to better understand customer's needs and preferences .

This workshop will help you:

Understand the importance of customer personas in marketing and sales

Gather and analyze customer data to create accurate personas

Develop detailed persona profiles

Meet Your Speaker ~ Dr April Pickett

April is a small business owner who enjoys sharing her knowledge and experiences. She is a Certified Executive & Performance Coach (PCC), Learning & Performance Strategist, and an expert facilitator.

As the principal owner of Pickett Consulting Services LLC, she provides services that facilitate development and growth that drive individual, team, leadership, and organizational success. She loves partnering to develop, design, and deliver interactive and engaging learning experiences.

April has more than 30 years of leadership and management experiences and has worked in global and local organizations across multiple cultures and business sectors.

Unlock The Power Of Customer Personas

Date and Time

Location

Fees/Admission

Website

Contact Information

Description

Lake Forest/Lake Bluff Chamber of Commerce