Date and Time
Thursday Nov 10, 2022
6:30 PM - 7:30 PM CST
Thursday, November 10, 2022 6:30 pm - 7:30 pm
Location
Free Live Webinar
Fees/Admission
Free
Contact Information
shawna.brauer@scorevolunteer.org
Send Email
Convert Website Visitors into Custome...
Description
Sponsored by SCORE North Cook and Lake Counties
Educational Objectives:
- Learn how to turn your website’s visitors into customers
- Understand major CRO “tips and tricks” and how to use them
- Fine-tune your approach for best effect
Program Overview:
Are you frustrated by visitors coming to your website, but leaving without buying anything or taking other action? What’s holding them back? Your product/service is great and attractively priced, so that isn’t it. What should you do?
Conversion Rate Optimization (CRO) techniques capitalize on how people make decisions. Inserted into your website, they persuade and motivate visitors to take the desired action: buy your product, book an appointment, register for an event, donate to your non-profit, etc. CRO is used everywhere on the web. You can use it proficiently, too, and improve your business results.
A question-and-answer session will be held at the end of the presentation.
Presenter:
Margaret Eastwood, Certified Mentor
SCORE North Cook and Lake Counties
Margaret uses her expertise in CRO, SEO, and website Performance Analytics to help SCORE clients move their businesses forward. She held top executive positions in several large corporations. She also co-founded two startup companies. Margaret retired as a Vice President in Johnson & Johnson’s Medical Devices business. She holds a Ph.D. in Computer Science.