Archetypes Build Better Brand Messaging

Description

How to Identify Your Brand Archetype

Finding your archetype is about uncovering your brand’s essence, shaping a personality clients connect with emotionally. It’s about finding what defines you and how others see you.

Ready to uncover your brand’s archetype?



In this hands-on webinar, you’ll explore the psychology of archetypes and how they anchor your messaging

in a clear personality that boosts engagement, loyalty, and consistency.

We’ll walk through a proven, 6 STEP discovery process using a downloadable worksheet

to help you determine your primary and secondary archetypes.

Finally, we’ll validate your brand archetype and cast your brand’s star so you can apply them in your

marketing to create brand messages that stick. 

What You Will Learn:

• Understand Brand Archetypes: Grasp the psychological roots of archetypes (Jungian theory) and how the 12 universal patterns map to core emotional motivators. 

• Discover Your Archetype: Use a downloadable, structured, six-step worksheet to pinpoint your brand’s primary and secondary archetypes based on values, audience insights, and competitive positioning.

• Validate & Humanize Your Archetype: Test your chosen archetype against real assets—visual cues, a concise tagline, and a social-media post—and cast a “brand star” to bring it to life.

Start today to uncover your archetype and make your brand shine.

Understand the words that best describe your brand. Your archetype is already there,

ready to guide you. You just need to recognize it and incorporate it into your

branding and communication.

Meet Your Presenter: Brian Talbot

Brian Talbot is a marketing executive coach and fractional CMO with over 30 years of experience helping marketers and companies from startups to scale-ups get “unstuck” and unlock growth. Known for his strategic clarity and collaborative leadership, Brian has guided businesses across industries by aligning teams, refining brand strategy, and driving actionable strategic impact. A lifelong mentor and educator, he’s now focused on empowering mid-career marketers to grow their value and accelerate their path to leadership through accessible, practical learning. He’s the founder of My Marketing Map, an online career development platform built on the same proven frameworks he’s used to deliver “marketing magic” for clients for over three decades.