Convert Website Visitors into Customers: Conversion Rate Optimization (CRO)
Sponsored by SCORE North Cook and Lake Counties
- Learn how to turn your website’s visitors into customers
- Understand major CRO “tips and tricks” and how to use them
- Fine-tune your approach for best effect
Are you frustrated by visitors coming to your website, but leaving without buying anything or taking other action? What’s holding them back? Your product/service is great and attractively priced, so that isn’t it. What should you do?
Conversion Rate Optimization (CRO) techniques capitalize on how people make decisions. Inserted into your website, they persuade and motivate visitors to take the desired action: buy your product, book an appointment, register for an event, donate to your non-profit, etc. CRO is used everywhere on the web. You can use it proficiently, too, and improve your business results.
A question-and-answer session will be held at the end of the presentation.
Margaret Eastwood, Certified Mentor
SCORE North Cook and Lake Counties
Margaret uses her expertise in CRO, SEO, and website Performance Analytics to help SCORE clients move their businesses forward. She held top executive positions in several large corporations. She also co-founded two startup companies. Margaret retired as a Vice President in Johnson & Johnson’s Medical Devices business. She holds a Ph.D. in Computer Science.