How to Conduct Keyword Research for Your Business Website

Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.

Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge. 

By the end of this session, you’ll know how to:

• Use Google’s built-in keyword research tools
• Target keywords locally, regionally, or nationally
• Find gaps in featured results and dominate the SERP
• Explore competitor keywords with Google’s developer tools
• Identify the keywords driving traffic to your site

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. By registering for this event, you agree to receive email communications from SCORE based on the information collected. Click HERE to view SCORE Terms and Conditions and Privacy Statements.